This open focus group will provide a glimpse into the minds of the illusive 18-24 year old college students as they discuss how social media fits into their daily lives, how they use it to communicate, how it impacts their purchasing decisions and where mobile fits in.

The panel, moderated by Doug Akin, Chief Engagement Officer at Mr Youth, will showcase 6 local university students and their social media consumption habits. Audience participation is encouraged, so bring those marketing questions you’ve been dying to ask the perfect millennial guinea to bounce off this group. We are also accepting submissions online through February 3rd which our panel will address live at the session.

Questions can be submitted via:

Email: info@socialmediasociety.org
Facebook: www.facebook.com/socialmediasociety
Twitter: @soosocial1

A continental breakfast will be served prior to the panel.

 

MODERATOR

Doug Akin, Chief Engagement Officer, Mr Youth
Doug Akin has always been a fast-talking born-and-bred NY charmer with the gift of persuasion. So persuasive, in fact, that he was even able to sell frogs from a roadside stand in Connecticut as a child. As a college student, he used his quick thinking to start Nulite Entertainment in 1998. There, he brought heart-stopping events and parties to major college markets for the world’s hottest brands.

In 2002, Doug joined up with Matt Britton, a college friend from Boston University to pitch major brands on a new approach to the market. After hundreds of energy drinks and thousands of PPT slides later, Doug helped to turn Mr Youth into one of the most sought after marketing agencies—last year, Mr Youth was named Social Media Agency of the Year by Mashable's Open Web Awards and is a recent member of the Inc. 500.

Today, Doug heads up new business efforts for Mr Youth and develops social marketing campaigns and platforms for clients such as Pepsi, Staples, Kellogg’s, Nike, T-Mobile, Johnson & Johnson and Nestle. He leads the agency with creative passion and whirlwind enthusiasm that make pitches positively electric and proves he’s up for anything. Just don’t ask him to eat frogs’ legs (unless they’re served at his much buzzed about NY restaurant, Charles).

YOUTH PANELISTS

	Marc Geffen is a senior marketing major at New York University’s Leonard N. Stern School of business, specializing in Entertainment, Media, Technology. He recently began an internship with the Customer Insights team at 360i, and has previously worked as a digital strategy intern at Draftfcb and digital mentor at Time Warner.  Marc enjoys producing music and film, and is currently focused on launching a branded entertainment venture with a fellow NYU student. He is originally from Philadelphia, PA and now lives in Brooklyn, NY.
	Anthony Liang is a senior at the University of New Hampshire studying economics, but has a passion for entrepreneurship, web technology and social media. Currently he directs a group of students helping local businesses and organizations understand how to use the new social media tools effectively.One his efforts was recently published in the book Twitter Marketing: An Hour a Day.
	Lee Levy is a Senior at NYU majoring in Media, Culture and Communication and minoring in French Language. She plans on applying her academic skills to a future career in Marketing for consumer products. Lee led her first social media campaign in 2008   working as Marketing and PR Director for SABON, a private bath and beauty brand. After gaining more experience with a smaller start-up beauty brand, Purple Lab, she now consults for Shu Uemura, part of L'Oreal's Luxury Products Division.  Aside from professional usage, Facebook, Twitter and other social networks are an integral part of Lee's daily life as a student and marketing enthusiast.
	Jeremiah Malina is originally from Wayland, MA. He was born on March 27, 1990. He is now a freshman at NYU where he is the social media chair for the NYU Steinhardt Undergraduate Student Government. His favorite quote is one of Picasso's. Jeremiah is an aficionado of indie rock and hip-hop. He runs a hip-hop blog at http://holdmycoat.com
	Cristina Plana is a senior at the Stern School of Business at NYU and is majoring in Marketing and Management.  Throughout her time in college she has had numerous professional experience working as a social media consultant for MutualArt.com, an intergrated marketing intern for National Cinemedia, and a marketing research intern for Illuminas Global.  She loves to read, cook, and watch the History Channel in her spare time.
	Jessica Roy is a senior at NYU studying new media and journalism. A self-proclaimed media junkie, she is the editor-in-chief of NYU's student news blog, NYU Local, and works as an editorial assistant at the Library Journal Book Review Magazine. Previously she has interned for Salon.com and the Nieman Journalism Lab, and her work has appeared in New York Magazine online, The Huffington Post, Mediabistro and 02138 Magazine. In her spare time, she enjoys listening to Taylor Swift without any sense of irony, and reading wildly speculative tech blog posts about Apple's rumored new products.
	Cuauhtemoc Sandoval aka "C-moc" is a senior at the NYU Stern School of Business, the Co-President of The Marketing Society and the Head Tour Supervisor NYU Undergraduate Admissions. He previously interned at JWT in emerging media and at Ogilvy & Mather as an account management intern. He is also a Runner, Foodie and avid concert goer.

New York-based Mr Youth is a social marketing agency that was founded in 2002 as the antidote to traditional media burnout. Since then, Mr Youth has worked with some of the world’s leading brands—including Pepsi, T-Mobile, P&G, Microsoft and Pepperidge Farm—to help them connect with the rapidly evolving consumer by developing strategies and campaigns centered around word-of-mouth, social interactive and experiential marketing.

Mr Youth's RepNation, the leading word of mouth network of 125,000+ savvy consumers, provides marketers a direct channel to conceive ideas, market with, and gain insights from their own consumers. In 2009, Mr Youth was named Social Media Agency of the Year by Mashable's Open Web Awards and is also a recent addition to the prestigious Inc 500 list of the nation's fastest-growing private companies.
For more information please visit: www.mryouth.com

Natan Edelsburg, Founder and Captain of Natan.TV curated the group of student influencers featured on the panel. Natan.TV is a team of highly talented students who provide social marketing and video services. Natan is also the Vice President of NYU Steinhardt's Communications Club, a proud partner of the Social Media Society.
For more information please contact: natan@natan.tv

The Social Media Society is a newly formed association dedicated to the advancement of social media as a powerful communication channel and marketing platform. The Society provides an open forum for members to collaborate with other industry practitioners and advocates as well as continue to grow social media marketing skills and smarts through events, education, whitepapers and case studies.
For more information please visit: www.socialmediasociety.org

The Princeton Club of New York
15 West 43rd Street
New York, NY 10036

Friday, February 5, 2010 from 8:30 AM to 10:30 AM (ET)

The Social Media Society & The Art Directors Club

The Social Media Society is an association dedicated to the use of social media as a powerful communication channel and marketing platform.  our mission is to connect people: marketers, agencies, solutions providers and knowledge seekers through education and unique networking events.

We welcome all skill and interest levels and encourage collaboration. Social media works best when you are engaged!

www.socialmediasociety.org

The Art Directors Club is one of the most concentrated groups of creative talent in the world, and is a gathering place for leaders in visual communication. ADC Members share the vision of our founder, Louis Pedlar, who brought his colleagues in advertising together in 1920 to dignify their profession and judge advertising art by the same stringent standards as fine art. For 92 years ADC members have taken up Pedlar’s challenge by funding programs to Connect, Provoke and Elevate creative professionals around the world.

www.adcglobal.org